OUR STORY

WHERE CRAFT MEETS LUXURY

Today, through its exceptionally crafted toiletry bags, KHUS invites those who find inspiration beyond the familiar into a world of beauty. Here, we invite you to learn the history of the brand, which was founded in India in 2025 by Julot Vonk

WHERE CRAFT MEETS LUXURY

THE ROOTS OF KHUS

"Some of my earliest memories are filled with the colours, textures and intricate details of India. My mother designed luxurious shawls, richly embroidered by master artisans, and returned from her travels with beautiful fabrics, special gifts and adventurous stories. Growing up, this world sparked my love for fashion, art and creating.

I still remember being five years old when my mother gave me an Indian Barbie dressed in a beautiful sari. From that moment on, I wanted black hair. Thankfully, I’m quite happy with my blonde hair now. ;)

At eighteen, I visited India for the first time. I knew immediately that I wanted to create collections there, alongside its master artisans. This is how KHUS was born.

KHUS is the Hindi name for vetiver, a fragrant grass native to India, known for its deep roots and distinctive earthy scent. The roots have been used in India for centuries, valued for their natural fragrance and cooling qualities. Its roots may be deeply Indian, but its scent has travelled far beyond India, becoming a celebrated ingredient in fine perfumery around the world, prized for its rich, woody character and ability to add depth and lasting power to a fragrance. The name felt deeply meaningful to me. Rooted in India, yet reaches far beyond it, carrying its craftsmanship, colours, textures and stories into the world."

THE ROOTS OF KHUS

The art of knowing how

HUNAR

Hunar is the Hindi art of knowing how - the skill, artistry and mastery refined through experience and passed from one generation to the next. Much like the French savoir-faire, it embodies knowing exactly what to do, how to do it and when to do it.

At KHUS, Hunar defines every creation. Nothing is mass-produced. Each bag is fully handwoven and handmade, with the fabric alone taking approximately 45 days to weave, followed by four hours of careful hand assembly. It is this devotion to time, technique and the human hand that gives every KHUS piece its unique character.

HUNAR